Exposure does not necessarily lead to readership or viewership

Which of the following is a key performance indicator of the customer perspective in a balanced scorecard?

A) defect rate B) employee satisfaction C) gross margin growth D) number of repeat customers

Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits of relationship marketing

From your experience as a consumer, describe the relationship marketing efforts undertaken by a company of your choice.