Companies who participate in ________ must understand how businesspeople with the title "buyer" make decisions
a. business-to-business marketing
b. business-to-consumer marketing
c. internal marketing
d. research marketing
a
Business
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Which of the following is a key performance indicator of the internal business perspective of the balanced scorecard?
A) number of units produced per hour B) employee turnover C) cash flow D) number of cross-trained employees
Business
Flexible market offerings are composed of a few well-chosen naked solutions, each of which is wrapped with well-chosen options, where the supplier makes these choices prior to offering them to customers
Indicate whether the statement is true or false
Business