Car rental firms, hair dressers, and management consultants provide ________

A projective technique in which respondents are asked to play the role or assume the behavior of someone else is called ________

A) word association B) sentence completion C) story completion D) role playing E) evaluation technique

To gain a more detailed understanding of how customer requirements and preferences vary, business market managers use more progressive bases of segmentation, such as application, customer capabilities and business priorities, usage situation, and

customer profitability. Indicate whether the statement is true or false