To gain a more detailed understanding of how customer requirements and preferences vary, business market managers use more progressive bases of segmentation, such as application, customer capabilities and business priorities, usage situation, and
customer profitability.
Indicate whether the statement is true or false
True
Business
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Members of which generational group are referred to as echo boomers?
A) the Lost Generation B) Generation X C) Generation Z D) the baby boomers E) Millenial
Business
In general, companies are placing less emphasis on internal marketing than they have in the past
Indicate whether the statement is true or false
Business