In the context of media timing, ________ means scheduling ads unevenly over a given time period
A) routing
B) continuity
C) sequencing
D) narrowcasting
E) pulsing
E
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The market for turkey products is large. If a major producer of turkeys were to introduce a boneless fresh turkey wrapped around savory dressing, most of the large market for this new product would be aware of its existence. The market is price sensitive, and there is some potential competition. What would be the appropriate strategy?
a. price skimming b. cost bundling c. penetration pricing d. price lining
Abraham becomes an equal partner in the Kit, Kat, and Kidd Partnership in 2014. In 2013, he filed his personal tax return on the calendar tax year basis. The partnership reports income and expenses on the fiscal tax year basis. How should Abraham report partnership income or loss distributed to him?
A. Abraham may choose a fiscal tax year and later obtain IRS approval if he wishes to change to a calendar tax year for reporting income and expenses. B. Abraham may choose either a calendar tax year or fiscal tax year to report income and expenses. C. Abraham may choose a fiscal year to report income and expenses. D. Abraham must report income and expenses on the calendar year basis.