The market for turkey products is large. If a major producer of turkeys were to introduce a boneless fresh turkey wrapped around savory dressing, most of the large market for this new product would be aware of its existence. The market is price sensitive, and there is some potential competition. What would be the appropriate strategy?
a. price skimming
b. cost bundling
c. penetration pricing
d. price lining
Ans: c. penetration pricing
Business
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A flower shop is trying to determine the optimal order quantity of the wicker baskets that it places many of its
arrangements in. The store thinks it will sell 2000 of these baskets over the next year. The baskets cost the shop $2.00 each. The carrying cost of the baskets is $0.15 each per year. It costs the shop $8.00 to order. a. What is the economic order quantity? b. What is the total cost for ordering the baskets once a year? Four times a year?
Business