Many marketing experts recommend ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer
A) customer relationship management
B) psychographic segmentation
C) transactional management
D) B2B marketing
E) C2C marketing
A
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According to Hogan and Warrenfelz, the four major categories of competency models are interpersonal, intrapersonal, business, and followership skills.
a. true b. false
Jorge has worked for your company for five years. He and his wife are adopting a child. Your company has 80 employees in the location where Jorge works. Under the Family and Medical Leave Act, Jorge is eligible for
a. leave only if you have a specific company policy that provides leave for adoptions. b. up to 12 weeks of unpaid leave if he requests prior approval. c. up to 12 weeks of paid leave if he requests prior approval. d. leave only if he has unused vacation and sick days.