There are two common resume formats: chronological and _____________

To determine the effectiveness of recently completed advertising schedules, companies often use:

a. Pretesting b. Inquiry tests c. Attitude tests d. Post testing e. Unaided recall

Accu-Tech, a small company in a tightly-contested market, discovers that sales reps of the firm's main competitor, Compu-World, have been making false and negative statements about Accu-Tech products and services

One of Accu-Tech's best customers calls the company's CEO asking about the rumors, and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do? A) Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers. B) Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services. C) Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics. D) Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology. E) Engage in a mass media campaign to spread negative information about Compu-World.