To determine the effectiveness of recently completed advertising schedules, companies often use:
a. Pretesting
b. Inquiry tests
c. Attitude tests
d. Post testing
e. Unaided recall
Answer: d. Post testing
Business
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External data is data that originates outside of the client organization
Indicate whether the statement is true or false
Business
Today's boss requires a village of communication advisors, including all of the following EXCEPT ________
A) a broadcast expert B) an executive coach C) a social media guru D) a speechwriter
Business