To determine the effectiveness of recently completed advertising schedules, companies often use:

a. Pretesting
b. Inquiry tests
c. Attitude tests
d. Post testing
e. Unaided recall

Answer: d. Post testing

Business

You might also like to view...

External data is data that originates outside of the client organization

Indicate whether the statement is true or false

Business

Today's boss requires a village of communication advisors, including all of the following EXCEPT ________

A) a broadcast expert B) an executive coach C) a social media guru D) a speechwriter

Business