Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early

To reduce the formality of an oral presentation,

A) use a conversational tone during the presentation. B) deliver your presentation in an auditorium. C) seat the audience in preconfigured rows. D) deliver your remarks in the passive voice. E) use a microphone to be sure everyone can hear.

Which of the following is true of personal selling?

A) It is the most effective promotional tool for geographically dispersed buyers. B) It allows firms to dramatize product offers through arts and visuals. C) It is the most expensive promotional tool for companies to utilize. D) It is an ineffective method for building long-term customer relationships. E) It presents a firm's message as news rather than as a sales-directed communication.