As a part of the ________ process of market planning, managers need to look carefully at why a company isn't meeting its objectives

Determining whether an accommodation would impose an undue hardship on an employer takes into account all of the following factors except the:

A. cost of the accommodation. B. financial resources of the employer. C. type of operation involved. D. accommodations already made by the employer for disabled workers.

Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?

A) megabrand strategies B) niche marketing strategies C) social marketing strategies D) co-branding E) licensing