The accounts payable turnover ratio uses purchases on account in its computation. Although firms do not disclose their purchases, the analyst can calculate the purchase amount as follows:
a. Purchases = Cost of Goods Sold + Ending Inventory + Beginning Inventory
b. Purchases = Cost of Goods Sold + Ending Inventory - Beginning Inventory
c. Purchases = Cost of Goods Sold - Ending Inventory + Beginning Inventory
d. Purchases = Cost of Goods Sold - Ending Inventory - Beginning Inventory
e. Purchases = Cost of Goods Sold x Ending Inventory - Beginning Inventory
B
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______: Small number of people with complementary skills, committed to common purpose, set of performance goals, approach for which they hold themselves mutually accountable
Fill in the blank(s) with the appropriate word(s).
Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?
A) principle of closure B) principle of duality C) principle of delegation D) principle of congruity E) principle of neutrality