Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

The manufacturing overhead budget calculates the budgeted overhead cost for the year, but not the predetermined overhead allocation rate for the year

Indicate whether the statement is true or false

Which of the following best describes the cultural values of a traditional Asian?

A) resentment of authority B) control by "guilt" and conscience C) personal responsibility D) extended family ties