Marketers would be most likely to use a focus group in which stage of new product development?
A) idea generation
B) problem recognition
C) business analysis
D) positioning strategy
E) product adoption
A
Business
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Which of the following occurs when a cash dividend is declared?
A) liabilities remain unchanged B) stockholders' equity decreases C) liabilities decrease D) assets increase
Business
Maria is a public relations specialist who works primarily on writing news releases and feature stories for the clients of the agency in which she works. On the most basic level, how can her efforts be evaluated?
What will be an ideal response?
Business