Maria is a public relations specialist who works primarily on writing news releases and feature stories for the clients of the agency in which she works. On the most basic level, how can her efforts be evaluated?
What will be an ideal response?
The evaluation of public relations examines the success of the program in getting the message out to the target audience in terms of output (materials produced and distributed) and outcomes (acceptance and impact of the materials), as well as public opinion and relationship tracking. It would seem that the most basic level of analysis for evaluating Maria's efforts would be to look at output measures.
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All of the following are needed to prepare a flexible budget except:
a. determining the budgeted variable cost per output unit. b. determining the budgeted fixed costs. c. determining the actual selling price per unit. d. determining the actual quantity of output units.
With some exceptions, the statutory period is deferred during the infancy of a minor patient and starts to run only on the patient's 20th birthday.
a. true b. false