The brainstorming procedure that uses Post-it® notes to sort through and organize ideas, is called
A. Nominal-group technique.
B. Electronic brainstorming.
C. Affinity technique.
D. Delphi technique.
Answer: C
Communication & Mass Media
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Which of the following is not a characteristic of a creative person?
a. Tolerance for Ambiguity b. Acceptance of Norms c. Willingness to Take Risks d. Discovery Orientation
Communication & Mass Media
The practice of using a “creative tree” to develop headlines or taglines
a. Let’s you work backwards from concepts to discover the One Thing about a brand b. Encourages you to branch out from key words to try several directions to develop ideas c. Assures that you end up with a generic slogan that works for any product d. Is the only recommended way to develop ideas
Communication & Mass Media