The practice of using a “creative tree” to develop headlines or taglines
a. Let’s you work backwards from concepts to discover the One Thing about a brand
b. Encourages you to branch out from key words to try several directions to develop ideas
c. Assures that you end up with a generic slogan that works for any product
d. Is the only recommended way to develop ideas
b. Encourages you to branch out from key words to try several directions to develop ideas
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The goal of the careful listener is not to recall exactly what was said but rather to be able to
reconstruct the thesis and main ideas and to explain how they fit together. Indicate whether the statement is true or false
Which of the following is NOT a guideline provided in the
textbook regarding music and sound effects. a. Keep background music at the same low level throughout the presentation. b. Keep each sound clip brief. c. Make sure sounds are relevant to the topic. d. Remember that sound effects often reduce comprehension. e. Make sure the sounds support your speech.