Avril Lavigne has been picked as a spokesperson for T-Mobile wireless phone service. She was chosen because of her appeal to members of T-Mobile's target market. In terms of service promotion strategy, she will be considered what type of information source?

The Apex Corp. has a target debt/equity ratio of 40/60. Its capital budget for next year is estimated to be $40 million. Estimated net income is $30 million. If Apex follows a residual dividend policy, its dividend is expected to be:

A. $6 million. B. $12 million. C. $18 million.

The advantages of immediacy, good local market coverage, geographic flexibility, and short lead time apply best to which media type?

a. magazines b. television c. newspapers d. radio