The advantages of immediacy, good local market coverage, geographic flexibility, and short lead time apply best to which media type?

Most of the project risks will be identified during which risk management process?

A. Identify Risks and Perform Qualitative Risk Analysis B. Perform Qualitative Risk Analysis and Control Risks C. Identify Risks and Control Risks D. Perform Quantitative Risk Analysis and Identify Risks

Which of the following guidelines is NOT suggested for bridging an initial pitch and gaining a commitment of media mentions from connectors?

A) Never take "no" for an answer. B) Follow-up promptly. C) Repeat follow-ups until the media respond. D) Stay on-message. E) Be flexible about your story ideas.