Early marketing measurement efforts tended to focus on ________, while current efforts are moving toward ________
A) quantitative metrics; qualitative metrics
B) process metrics; financial metrics
C) consumer attitudes; linking sales performance and marketing activities
D) channel member attitudes; consumer attitudes
E) brand health; brand attributes
C
Business
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Managers should produce products with the highest contribution margins or unit sales, provided they have market demand for them
Indicate whether the statement is true or false
Business
The phenomenon that a dollar in cost savings increases pretax profits by a dollar, while a dollar increase in sales increases pretax profits only by the dollar multiplied by the pretax profit margin is known as the:
A) profit margin. B) return on assets. C) saving to spending ratio. D) profit leverage effect.
Business