Small portions of the interviews are called ______.

When an audience member makes a commitment verbally or mentally to change his or her behavior because of a message, the end result is called

a) attitude change. b) dissemination of information. c) acceptance of message. d) content exposure.

Average quarter-hour (AQH) estimates are used primarily in this industry

a. network television b. independent television c. cable television d. pay per view and pay cable e. radio