When an audience member makes a commitment verbally or mentally to change his or her behavior because of a message, the end result is called

a) attitude change.
b) dissemination of information.
c) acceptance of message.

d) content exposure.

a

Communication & Mass Media

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__________ ads fit so neatly into the landscape that the commercial pitch seems part of the story line

Fill in the blank with correct word

Communication & Mass Media

A gemeinschaft society is a society characterized by psychologically isolated individuals whose anonymity and lack of shared involvement in community organizations leaves them feeling free from informal,

binding social obligations (social norms) and more vulnerable to manipulation. Indicate whether this statement is true or false.

Communication & Mass Media