Planning can help managers deal with uncertainty by anticipating what may happen in the future

Treat Bytes Inc., a food product manufacturing company, introduces a new range of protein-rich snacks targeted at vegetarians. The products have very low levels of fat and cholesterol that make them a healthy source of protein for vegetarians

These products are unique, and people consider them to be of the highest quality. These unique features of the products present Treat Bytes Inc. with a__________. Fill in the blanks with correct word.

Quality logos and corporate names should pass each of the following tests, except:

A) be similar to others in the industry B) be familiar C) elicit a consensual meaning among those in the firm's target market D) evoke positive feelings