Treat Bytes Inc., a food product manufacturing company, introduces a new range of protein-rich snacks targeted at vegetarians. The products have very low levels of fat and cholesterol that make them a healthy source of protein for vegetarians
These products are unique, and people consider them to be of the highest quality. These unique features of the products present Treat Bytes Inc. with a__________.
Fill in the blanks with correct word.
ANSWER: competitive advantage
The new products offer Treat Bytes Inc. a competitive advantage. A competitive advantage is the set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition.
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An interest rate of 12% a year is the same as 6% for 2 months
Indicate whether the statement is true or false.
The objectives for planning at the ________ planning level tend to focus on maximizing profit and return on investment
A) advertising B) IMC C) marketing D) tactical E) corporate