The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is known as ________
A) market segmentation
B) diversification
C) market targeting
D) prospecting
E) downsizing
C
Business
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Which of these is Adam Smith's first book?
a) Wealth of Nations b) The Theory of Moral Sentiments c) The Corporation d) The Moral Dimension
Business
Income, occupation, and education are important components of _____
a. culture b. a family life cycle c. social class d. reference group affiliation
Business