What is big data? How does it provide business value?
What will be an ideal response?
Big data is a term to describe the massive amount of data generated by social media, customer transactions, and output from machines and sensors. It is valuable to the business because it provides ways to find new methods of analyzing sales, customers, and more, and make better predictions, improving business decisions.
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Intangible attributes often play dominant roles in determining the value of outputs from a service organization. These characteristics often lead service firms to rely on:
a. Input-related measures for measuring and monitoring operations. b. Output-related measures for measuring and monitoring operations. c. Intuitive judgment in monitoring operations. d. Qualitative measures exclusively for measuring and monitoring operations. e. Quantitative measures of output.
Which of the following is most likely an advantage of viral marketing?
A) Viral marketing reinforces consumers' attitudes about a brand. B) Most messages are likely to "go viral." C) Consumers want to be a part of viral marketing. D) Viral marketing can easily be successfully accomplished. E) Viral marketing produces engagement and positive exposure for a brand.