Intangible attributes often play dominant roles in determining the value of outputs from a service organization. These characteristics often lead service firms to rely on:

a. Input-related measures for measuring and monitoring operations.

b. Output-related measures for measuring and monitoring operations.

c. Intuitive judgment in monitoring operations.

d. Qualitative measures exclusively for measuring and monitoring operations.

e. Quantitative measures of output.

a. Input-related measures for measuring and monitoring operations.

Business

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The long-run monetary benefits of doing business in a country are a function of the size of the market, the present wealth of consumers in that market, and the likely future wealth of consumers.

a. true b. false

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