The vital importance of negotiable instruments and electronic transfers as methods of payment cannot be overstated

Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments

What branding strategy is most likely being used by Sportware? A) brand extensions B) line extensions C) multibrands D) new brands E) co-brands

Heinz and Jack Daniels worked together to produce Jack Daniels grilling sauce. Heinz also owns Heinz 57 Sauce, which can be used as a grilling sauce. This is an example of multibranding

Indicate whether the statement is true or false