Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments
What branding strategy is most likely being used by Sportware?
A) brand extensions
B) line extensions
C) multibrands
D) new brands
E) co-brands
C
Business
You might also like to view...
Intentional misrepresentation is considered fraud
Indicate whether the statement is true or false
Business
________ occurs when a leader reprimands or otherwise responds negatively to subordinates who perform undesirable behavior
A) Formal censure B) Managerial reprisal C) Corporal punishment D) Leader punishing behavior
Business