In which of the following ways does private politics shape the nonmarket environment?
a) It attempts to influence public policy through Congress.
b) It informs the management of a corporation about relevant social issues.
c) It organizes labor unions by delivering votes.
d) It enables corporations to make donations to candidates for Federal offices.
B
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In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?
A) Account executives now control the channel of communication with advertising agencies. B) The role of the account planner has become more important. C) Advertising agencies have become the leader in developing integrated marketing communications. D) A new partnership among account executives, brand managers, account planners, and creatives has emerged.
In the case of minimization problems, the line representing the objective function is moved upward and parallel to itself until reaching the first point of contact with the area of feasible solution
a. True b. False