In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?
A) Account executives now control the channel of communication with advertising agencies.
B) The role of the account planner has become more important.
C) Advertising agencies have become the leader in developing integrated marketing communications.
D) A new partnership among account executives, brand managers, account planners, and creatives has emerged.
D
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The foundation of empowerment is that employees feel that they are making a contribution to the company
Indicate whether the statement is true or false
The manager's ability to deal with conflict between work-teams becomes increasingly important because _____
a. conflict exists in every situation b. typical organizations cannot handle conflict c. a large amount of the manager's time is spent in resolving conflict d. conflict is unproductive e. departmental boundaries must be maintained