What is a trademark? Why are trademarks important?
What will be an ideal response?
A trademark is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others. All businesses want to be recognized by their potential clientele and use their names and logos to enhance their visibility. Trademarks also provide consumers with information. For example, consumers know what to expect when they see a Starbucks coffee shop. Think of how confusing it would be if any coffee shop could use the name Starbucks.
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The worksheet is NOT a journal, a ledger, or a financial statement
Indicate whether the statement is true or false
If price is one of your strong selling points, you should
A) mention special offers, such as volume discounts, before actually stating the price. B) decrease the perception that the price is high. C) break the total price into smaller units. D) give the price a place of prominence in the message. E) not overemphasize it, since you might need to use this advantage later.