If price is one of your strong selling points, you should
A) mention special offers, such as volume discounts, before actually stating the price.
B) decrease the perception that the price is high.
C) break the total price into smaller units.
D) give the price a place of prominence in the message.
E) not overemphasize it, since you might need to use this advantage later.
Answer: D
Explanation: D) Any strong selling point should always be featured prominently in a message. If price is what you think your audience is interested in, it should be featured in a prime location in your message.
You might also like to view...
Heart Corporation has net assets valued at $1 million and an NOL of $250,000 . On December 31 of last year, Heart is acquired by Brain Corporation, a calendar year taxpayer, in a restructuring qualifying as a tax-free reorganization. Heart shareholders receive 45% of Brain's shares in exchange for all of the Heart stock. Assuming that the Federal long-term tax-exempt rate is 5% and Brain's
discount factor is 10%, what is the maximum amount that Brain can use of Heart's NOL this year? a. $12,500 b. $50,000 c. $100,000 d. $250,000 e. None of the above
An employee stock option is a gift, like a bonus, from an employer to an employee that allows employees to benefit from the appreciation of their employer's stock without putting any money down
a. True b. False