When a company develops a new brand in the same category in which the firm already has a branded product, it is a:

A) brand extension
B) private brand
C) flanker brand
D) complementary brand

C

Business

You might also like to view...

In expectancy theory, the expectation that successful performance of a task will lead to a desired outcome is called ______.

Fill in the blank(s) with the appropriate word(s).

Business

Upon return from leave under the FMLA, the employee:

A. must be allowed to return to his or her job as long as it was not necessary to fill it while the employee was on leave. B. must be allowed to return to the same or an equivalent job. C. must be allowed to reapply for his or her prior job. D. can be reassigned to another position with comparable pay.

Business