When a capital budgeting project generates a positive net present value, this means that the project earns a return higher than the

Advantages of depth interviews over traditional focus groups include all of the following EXCEPT:

A) richer discussion of sensitive topics. B) deeper insights about underlying motives. C) less social pressure to conform. D) scheduling of respondents. E) cost per respondent.

Which of the following actions is most consistent with Nike's goals?

A) using the same product designs for men's running shoes and women's running shoes B) producing formal attire in a variety of sizes and colors for both men and women C) focusing exclusively on shoes instead of the larger category of sports products D) drawing a line of contrast with the company's history by ending production of products for serious runners E) creating a line of custom products for athletes with disabilities