Which of the following actions is most consistent with Nike's goals?

A) using the same product designs for men's running shoes and women's running shoes
B) producing formal attire in a variety of sizes and colors for both men and women
C) focusing exclusively on shoes instead of the larger category of sports products
D) drawing a line of contrast with the company's history by ending production of products for serious runners
E) creating a line of custom products for athletes with disabilities

Answer: E
Explanation: E) Nike's goal is to "[help] athletes at every level of ability reach their potential." So Choice E fits by helping athletes with disabilities reach their potential. Choice A goes against the notion of meeting special needs. Choice B talks about formal attire, which isn't related to athletics. Choice C goes against Nike's broad mission. Choice D goes too far. Nike may not be limited to that market, but that market is still part of Nike's larger mission.