Which of the following is addressed when advertising to people who have a need to show others that they are successful?
A) The need for affiliation and belonging
B) The need for achievement
C) The need for safety and security
D) The need for power and control
E) The need for aesthetic appreciation
B
Explanation: B) This need can involve both knowing (when people experience a feeling of accomplishment) and showing (when people are able to show others that they've achieved success); advertising for luxury consumer products frequently appeals to this need.
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In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts
Indicate whether the statement is true or false
Jorge, a forklift operator for the retail chain Hansridges, was injured when the fork-lift he was operating toppled over
The forklift was manufactured and maintained by Ionic Machines Inc As he was covered by workers' compensation insurance, he could recover workers' compensation benefits. However, it was later found that the forklift was not designed to be used to lift as much weight as Ionic Machines claimed it could. Which of the following is Jorge entitled to? A) sue Hansridges for injuries suffered during employment B) sue Hansridges for a hazardous work environment C) sue Ionic Machines for damages D) not sue anyone as he has already received workers' compensation