In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts

Product differentiation is a positioning strategy that involves changing consumers' perceptions of a brand in relation to competing brands

Indicate whether the statement is true or false a. True b. False

If a company is using its own data list generated by its database, it is important to parse the list to separate active customers from inactive customers so different mailers can be sent to each group

Indicate whether the statement is true or false