Product differentiation is a positioning strategy that involves changing consumers' perceptions of a brand in relation to competing brands
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Product differentiation is a positioning strategy that some firms use to distinguish their products from those of competitors. The distinctions between products can be either real or perceived.
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If a tenant has notify the landlord about a condition making the property on inhabitable and the landlord does not respond within a reasonable amount of time, the tenant may get angry and
A. complain to the other tenants B. make a complaint with the Bureau of Real Estate C. ask the local housing authority to find landlord D. vacate the property and be relieved of the obligation to pay rent
If an activity whose normal duration is 13 days can be shortened to 10 days for an added cost of $1,500, what is the crash cost per period?
A) $500 B) $1,500 C) $750 D) $13,000 E) $15,000