Direct-response programs are typically designed to ________
A) build brand awareness
B) inspire brand loyalty
C) create brand relationships
D) generate transactions
E) provide comparative information
D
Business
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_____ is typically used to safeguard against negative consumer attitudes and to enhance a company's credibility among consumers who already favor its position.
Fill in the blank(s) with the appropriate word(s).
Business
_____ is defined as the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accurate communication in times of emergency.
Fill in the blank(s) with the appropriate word(s).
Business