_____ is typically used to safeguard against negative consumer attitudes and to enhance a company's credibility among consumers who already favor its position.

Fill in the blank(s) with the appropriate word(s).

Ans: Advocacy advertising

Business

You might also like to view...

You are meeting with a new client. After you introduce yourself, the client says, "Let's get down to business," and proceeds to outline the details of the deal on which you are working. Your new client is likely to come from a _____ culture

a. low context b. high context c. low content d. high content

Business

Annual objectives are key components in the strategic-management process because they dictate how resources will be allocated

Indicate whether the statement is true or false

Business