The Halo Effect is best avoided by:
A) doing a couple of things wrong during the entire research project
B) mixing favorable and unfavorable endpoints on a scale
C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the bad questions
D) substituting "good" measurements to replace those thought to be faulty
E) none of the above; the Halo Effect cannot be avoided
B
Business
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A) Airlines B) Ship building C) Accounting and consulting D) Auto manufacturing E) Electric utilities
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Explain what it means to "demonstrate effective telephone techniques."
What will be an ideal response?
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