Direct product profitability for a new product over a three-year period can be assessed through _____
a. use of a sales opportunity grid
b. measuring a product's sales potential
c. estimating holding costs
d. computing a product's markup
a
Business
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The assessment phase of a change management project is where sales managers engage in reexamining the customer operating environment.
a. true b. false
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________ are mergers between firms in totally unrelated businesses
A) Market extension mergers B) Conglomerate mergers C) Horizontal mergers D) Forward vertical mergers
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