________ are mergers between firms in totally unrelated businesses

Broker Greer close down his real estate office and sold his inventory of listings to M and M Realty, Inc. an office down the street this is?

A. Legal, since listings or assignable B. Not legal without the knowledge and consent of the listing sales associate C. Not legal since listings are not assignable D. Legal, since the broker can do anything he wants with the listing because he owns them

According to Ted Levitt, author of The Marketing Imagination, people buy the:

A) expectations of the benefits you promised B) specific product you offered C) promise of a long-term relationship D) products that offer a "no hassle" guarantee E) image of the product