Marketing research helps managers gauge the perceived value of their goods and services, as well as the level of customer satisfaction
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Marketing research can help managers in several ways. It helps managers gauge the perceived value of their goods and services, as well as the level of customer satisfaction.
Business
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Which of the following is not likely to be a characteristic of a numerical credit scoring system?
A) Used to prescreen credit applications B) Less subjective than using individual loan officers C) Most appropriate for consumer loans D) Used shareholders' income tax returns
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Social media marketing is a traditional direct marketing tool
Indicate whether the statement is true or false
Business