The heart of a continuous effort designed to improve employee competency and organizational performance is referred to as ________

If the target market for a product is small, a company will likely use _______ to sell its product; if the target market is large and widely dispersed, it is more likely to use _______

A) ?advertising; personal selling B) ?publicity; sales promotion C) ?advertising; sales promotion D) ?sales promotion; personal selling E) ?personal selling; advertising

Rivalry increases when:

a. The number of competitors increases b. Demand for product is slowing c. Switching costs are high d. Exit barriers are high e. Strategic payoff is high