If the target market for a product is small, a company will likely use _______ to sell its product; if the target market is large and widely dispersed, it is more likely to use _______
A) ?advertising; personal selling
B) ?publicity; sales promotion
C) ?advertising; sales promotion
D) ?sales promotion; personal selling
E) ?personal selling; advertising
E
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The ___________________ basis of estimating uncollectibles normally results in the best approximation of ______________________ value and therefore emphasizes balance sheet relationships.
Fill in the blank(s) with the appropriate word(s).
May a licensee still collect earned commissions directly from a previous broker if the licensee transfers to a new firm?
A. N, the licensee forfeits all commissions when they transfer. B. No, the licensee can only be paid commissions by the new firm. C. Yes, provided both brokers agree in writhing to the expressed terms under the licensee shall be compensated by the former broker. D. Yes, the licensee earned the commission under the previous broker and can be paid directly by that broker.