Seven college friends decide to incorporate their business. The business'sfinancial position steadily deteriorates and it soon becomes unable to pay its debts. Intotal, the company owes its creditors $500,000 but has assets of only $10,000

Given that the executive summary appears near the front of the report, it should be written first (before writing the rest of the report).

a. true b. false

Stories that consumers create and share about how they use products

A) typically are a large part of traditional advertising campaigns. B) are inconsistent and unreliable, and therefore should be ignored. C) help to fuel word-of-mouth communication. D) are generally considered to be outside of customers' brand experience. E) spread more efficiently using low-tech sales tactics.