Compare responsive marketing, anticipative marketing, and creative marketing. Which is the most proactive?
What will be an ideal response?
A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond. Creative marketers are proactive market-driving firms, not just market-driven ones.
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Unless otherwise provided in the certificate of limited partnership, which of the following is true if Grey, one of the limited partners, dies?
A. Grey's personal representative will automatically become a substituted limited partner. B. Grey's personal representative will have all the rights of a limited partner for the purpose of settling the estate. C. The partnership will automatically be dissolved. D. Grey's estate will be free from any liabilities incurred by Grey as a limited partner.
According to the 2011 Razorfish Customer Engagement Report, the most important reason for customer engagement across channels and touch points is ________
A) the consistency with which a company addresses the needs of their suppliers B) getting needs addressed quickly and efficiently by companies C) feeling that the companies people deal with are trustworthy D) the need to feel valued by the companies people do business with