According to the textbook, which of the following statements is inaccurate regarding the size and composition of the founding team of a firm?
A) There is no relationship between a founding team's size and its effectiveness.
B) A founding team larger than four people is typically too large to be practical.
C) The members of a homogeneous founding team are similar in terms of their abilities and experiences.
D) The members of a heterogeneous founding team are diverse in terms of their abilities and experiences.
E) A founding team can be too big, causing communication problems and increasing potential for conflict.
A
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Using as sales trainers lends credibility to a sales training program because these people have successful sales backgrounds. They know how to sell, and they know what skills trainees need in order to perform well in the field.
a. staff specialists b. line executives c. outside specialists d. sales specialists e. none of the above
Which of the following is a branding and brand-management strategy?
A) umbrella brand B) brand differentiation C) brand encoding D) bundling and unbundling E) flanker brand